Allbirds colors

Role tokens

• primary#241c24 · Charcoal
• secondary#090c43 · Deep Navy
• accent#e0dacf · Silver
• surface#ffffff · White
• text#000000 · Black

Contrast pairs

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

:root {
  --color-primary: #241c24;
  --color-secondary: #090c43;
  --color-accent: #e0dacf;
  --color-surface: #ffffff;
  --color-text: #000000;
}

/* Allbirds — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #241c24;
  --color-secondary: #090c43;
  --color-accent: #e0dacf;
  --color-surface: #ffffff;
  --color-text: #000000;
}

{
  "$description": "Allbirds brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#241c24"
    },
    "secondary": {
      "$type": "color",
      "$value": "#090c43"
    },
    "accent": {
      "$type": "color",
      "$value": "#e0dacf"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.