{
  "$generatedBy": "BrandSweets tokens.json — allbirds-com v2",
  "brand": {
    "slug": "allbirds-com",
    "name": "Allbirds",
    "version": 2,
    "schemaVersion": "1"
  },
  "identity": {
    "name": "Allbirds",
    "tagline": "Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns."
  },
  "colors": {
    "primary": {
      "hex": "#241c24",
      "usage": "Primary brand color: CTAs, links, active states.",
      "scale": {
        "50": "#f6f4f6",
        "100": "#e7e4e7",
        "200": "#d7cbd7",
        "300": "#bfabbf",
        "400": "#a88fa8",
        "500": "#957595",
        "600": "#7f627f",
        "700": "#685068",
        "800": "#513e51",
        "900": "#392d39",
        "950": "#241c24"
      }
    },
    "secondary": {
      "hex": "#090c43",
      "usage": "Secondary brand color.",
      "scale": {
        "50": "#f1f1f9",
        "100": "#dbdcf0",
        "200": "#aeb2f4",
        "300": "#7d82ed",
        "400": "#5058e7",
        "500": "#2831e2",
        "600": "#1b23c5",
        "700": "#161da2",
        "800": "#11177e",
        "900": "#121554",
        "950": "#090c43"
      }
    },
    "accent": {
      "hex": "#e0dacf",
      "usage": "Accent: highlights and secondary emphasis.",
      "scale": {
        "50": "#f6f5f4",
        "100": "#e9e6e2",
        "200": "#e0dacf",
        "300": "#c5baa5",
        "400": "#b1a286",
        "500": "#a08d6a",
        "600": "#897858",
        "700": "#706248",
        "800": "#574c38",
        "900": "#3d3629",
        "950": "#27231b"
      }
    },
    "surface": {
      "hex": "#ffffff",
      "usage": "Page and card background.",
      "scale": {
        "50": "#ffffff",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#212121"
      }
    },
    "text": {
      "hex": "#000000",
      "usage": "Body text on surface.",
      "scale": {
        "50": "#f5f5f5",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#000000"
      }
    }
  },
  "typography": {
    "families": {
      "geograph": {
        "family": "Geograph",
        "source": "custom",
        "stack": "Geograph, system-ui, sans-serif",
        "weights": [
          400,
          600,
          700
        ],
        "licensingNote": "Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license."
      }
    },
    "roles": {
      "heading": {
        "familyRef": "geograph",
        "stack": "Geograph, system-ui, sans-serif"
      },
      "body": {
        "familyRef": "geograph",
        "stack": "Geograph, system-ui, sans-serif"
      }
    },
    "scale": [
      {
        "name": "sm",
        "sizeRem": 0.875,
        "lineHeight": 1.5
      },
      {
        "name": "base",
        "sizeRem": 1,
        "lineHeight": 1.6
      },
      {
        "name": "lg",
        "sizeRem": 1.25,
        "lineHeight": 1.4
      },
      {
        "name": "xl",
        "sizeRem": 1.75,
        "lineHeight": 1.25
      },
      {
        "name": "2xl",
        "sizeRem": 2.25,
        "lineHeight": 1.15
      },
      {
        "name": "display",
        "sizeRem": 3.5,
        "lineHeight": 1.05,
        "letterSpacingEm": -0.02
      }
    ]
  }
}