Brand colors

Hinge colors

Hinge's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Hinge via the colors MCP.

Source
hinge.co
Extracted
Version
3
Guidelines
official
Verified from the live site at hinge.co on 2 September 2026 (version 3).

Role tokens

  • primary#67295f · Dark Purple
  • secondary#27455c · Charcoal
  • accent#3860be · Denim
  • surface#fffefd · White
  • text#1a1a1a · Charcoal

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
10.12:1passpasspass
Aasecondary on surface
9.96:1passpasspass
Aaaccent on surface
5.82:1passpassfailAAA: accent #3154a5 (7.09:1)
Aatext on surface
17.28:1passpasspass
Aatext on primary
1.71:1failfailfailAA: text #adadad (4.54:1)
Aatext on secondary
1.73:1failfailfailAA: text #b0b0b0 (4.63:1)
Aatext on accent
2.97:1failfailfailAA: text #e3e3e3 (4.56:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · hinge-co-colors.css
:root {
  --color-primary: #67295f;
  --color-secondary: #27455c;
  --color-accent: #3860be;
  --color-surface: #fffefd;
  --color-text: #1a1a1a;
}
tailwind · theme.css
/* Hinge — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #67295f;
  --color-secondary: #27455c;
  --color-accent: #3860be;
  --color-surface: #fffefd;
  --color-text: #1a1a1a;
}
dtcg · hinge-co-colors.tokens.json
{
  "$description": "Hinge brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#67295f"
    },
    "secondary": {
      "$type": "color",
      "$value": "#27455c"
    },
    "accent": {
      "$type": "color",
      "$value": "#3860be"
    },
    "surface": {
      "$type": "color",
      "$value": "#fffefd"
    },
    "text": {
      "$type": "color",
      "$value": "#1a1a1a"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Hinge
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Hinge for a social startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/67295f-27455c-3860be-fffefd-1a1a1a?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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