Brand colors

Heineken colors

Heineken's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Heineken via the colors MCP.

Full brand page →Beverages / beer

Source: heineken.com
Extracted: 2 September 2026
Version: 6

primary00a650 secondaryfff000 accentff0000 surfaceffffff text000000

Role tokens

primary#00a650 · Heineken Green
secondary#fff000 · Bright Yellow
accent#ff0000 · Red Star
surface#ffffff · White
text#000000 · Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	3.2:1	fail	pass	fail	AA: primary → #008540 (4.74:1)
Aasecondary on surface	1.19:1	fail	fail	fail	AA: secondary → #807700 (4.61:1)
Aaaccent on surface	4:1	fail	pass	fail	AA: accent → #eb0000 (4.63:1)
Aatext on surface	21:1	pass	pass	pass	—
Aatext on primary	6.57:1	pass	pass	fail	AAA: primary → #00ad54 (7.11:1)
Aatext on secondary	17.72:1	pass	pass	pass	—
Aatext on accent	5.25:1	pass	pass	fail	AAA: accent → #ff6161 (7.13:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · heineken-com-colors.css

:root {
  --color-primary: #00a650;
  --color-secondary: #fff000;
  --color-accent: #ff0000;
  --color-surface: #ffffff;
  --color-text: #000000;
}

tailwind · theme.css

/* Heineken — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #00a650;
  --color-secondary: #fff000;
  --color-accent: #ff0000;
  --color-surface: #ffffff;
  --color-text: #000000;
}

dtcg · heineken-com-colors.tokens.json

{
  "$description": "Heineken brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#00a650"
    },
    "secondary": {
      "$type": "color",
      "$value": "#fff000"
    },
    "accent": {
      "$type": "color",
      "$value": "#ff0000"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Heineken

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Heineken for a Beverages / beer startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/00a650-fff000-ff0000-ffffff-000000?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Heineken trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →