Heineken

Beverages / beerverifiedheineken.com

Heineken was founded in Amsterdam in 1864 when Gerard Adriaan Heineken bought the De Hooiberg brewery, and its pale lager is now sold in nearly every country. The green bottle, the red star and the wordmark with its smiling 'e's are its identity.

Color

primary

Heineken Green

#00a650

The label and wordmark green. Source: Heineken logo SVG (Wikimedia Commons, official artwork): green #00A650, star red #F00.

secondary

Bright Yellow

#fff000

Secondary brand color.

accent

Red Star

#ff0000

Accent: highlights and secondary emphasis. Source: Heineken logo SVG (Wikimedia Commons, official artwork): green #00A650, star red #F00.

surface

White

#ffffff

Page and card background.

text

Black

#000000

Body text on surface.

Typography

heading → HeinekenSerif18body → PT Sans

HeinekenSerif18heinekenserif18

custom

The quick brown fox jumps over the lazy dog

Weights:: 400, 600, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

PT Sanspt-sans

google

The quick brown fox jumps over the lazy dog

Weights:: 400, 700

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #00a650 0%, #fff000 100%)

Worst-case contrast — white 1.19:1 · black 6.57:1 AA

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #709578 0%, #f1eeb8 100%)

Worst-case contrast — white 1.19:1 · black 6.26:1 AA · ink #000000

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #00933e 0%, #007a29 100%)

Worst-case contrast — white 4.00:1 AA-large · black 3.82:1 AA-large · ink #ffffff

Voice & Tone

worldlywittypremium

Do

+Keep the red star on the green.
+Be sociable and clever, never loud.

Don't

−Don't market to or depict people under legal drinking age.
−Don't remove the tilted 'e's from the wordmark.

Logo Inventory

primary

svg

mcpConnect your agent to Heineken

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/heineken-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-heineken-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/heineken-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-heineken-com https://mcp.brandsweets.com/heineken-com/mcp

Heineken trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →