# Heineken

> Generated by BrandSweets from the heineken-com BrandDoc (v7, schema 1). Do not edit by hand.

## Identity

**Sector:** Beverages / beer

**Founded:** 1864

**Domain:** heineken.com


Heineken was founded in Amsterdam in 1864 when Gerard Adriaan Heineken bought the De Hooiberg brewery, and its pale lager is now sold in nearly every country. The green bottle, the red star and the wordmark with its smiling 'e's are its identity.

## Voice

**Tone:** worldly, witty, premium

### Do

- Keep the red star on the green.
- Be sociable and clever, never loud.

### Don't

- Don't market to or depict people under legal drinking age.
- Don't remove the tilted 'e's from the wordmark.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Heineken Green | `#00a650` | — | The label and wordmark green. Source: Heineken logo SVG (Wikimedia Commons, official artwork): green #00A650, star red #F00. |
| `secondary` | Bright Yellow | `#fff000` | — | Secondary brand color. |
| `accent` | Red Star | `#ff0000` | — | Accent: highlights and secondary emphasis. Source: Heineken logo SVG (Wikimedia Commons, official artwork): green #00A650, star red #F00. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#effaf5`, 100 `#d7f4e5`, 200 `#a3ffd0`, 300 `#6bffb3`, 400 `#38ff98`, 500 `#0aff81`, 600 `#00e06c`, 700 `#00a650`, 800 `#008f45`, 900 `#085e32`, 950 `#053d20`
- **secondary:** 50 `#fafaef`, 100 `#f4f2d7`, 200 `#fff9a3`, 300 `#fff56b`, 400 `#fff238`, 500 `#fff000`, 600 `#e0d100`, 700 `#b8ab00`, 800 `#8f8500`, 900 `#5e5908`, 950 `#3d3a05`
- **accent:** 50 `#faefef`, 100 `#f4d7d7`, 200 `#ffa3a3`, 300 `#ff6b6b`, 400 `#ff3838`, 500 `#ff0000`, 600 `#e00000`, 700 `#b80000`, 800 `#8f0000`, 900 `#5e0808`, 950 `#3d0505`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### HeinekenSerif18 `heinekenserif18`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `HeinekenSerif18, "PT Sans", serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### PT Sans `pt-sans`
- **Source:** google
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"PT Sans", sans-serif`

### Role assignments

- **heading:** HeinekenSerif18 (`heinekenserif18`)
- **body:** PT Sans (`pt-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #00a650 0%, #fff000 100%)` — worst-case contrast white 1.19:1, black 6.57:1 AA
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #709578 0%, #f1eeb8 100%)` — ink #000000; worst-case contrast white 1.19:1, black 6.26:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #00933e 0%, #007a29 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #009c47 0%, #00842f 100%)`; active `linear-gradient(180deg in oklch shorter hue, #008a35 0%, #007024 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (291×150): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/a8043645-4ad9-4636-a10f-7b0208ed0221/logos/primary-ca8a4c8c300bc28b.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-03 from the brand's own site (rendered). Hosted by us. Selection: source=header-img (62); vector SVG (+16); aspect 1.94 — lockup shape (+7)

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/heineken-com/tokens.json
- Tokens (CSS): /b/heineken-com/brand.css
- This document: /b/heineken-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/heineken-com/mcp
- Agent integration guide: /agents.md