Brand colors

Coca-Cola colors

Coca-Cola's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Coca-Cola via the colors MCP.

Extracted
Version
2
Verified from the live site at coca-cola.com on 2 September 2026 (version 2).

Role tokens

  • primary#000000 · Black
  • secondary#6aaae4 · Cerulean
  • accent#3860be · Denim
  • surface#ffffff · White
  • text#000000 · Black

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
21:1passpasspass
Aasecondary on surface
2.48:1failfailfailAA: secondary #2478c6 (4.59:1)
Aaaccent on surface
5.86:1passpassfailAAA: accent #3154a5 (7.14:1)
Aatext on surface
21:1passpasspass
Aatext on secondary
8.48:1passpasspass
Aatext on accent
3.58:1failpassfailAA: text #e3e3e3 (4.56:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · coca-cola-com-colors.css
:root {
  --color-primary: #000000;
  --color-secondary: #6aaae4;
  --color-accent: #3860be;
  --color-surface: #ffffff;
  --color-text: #000000;
}
tailwind · theme.css
/* Coca-Cola — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #000000;
  --color-secondary: #6aaae4;
  --color-accent: #3860be;
  --color-surface: #ffffff;
  --color-text: #000000;
}
dtcg · coca-cola-com-colors.tokens.json
{
  "$description": "Coca-Cola brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#000000"
    },
    "secondary": {
      "$type": "color",
      "$value": "#6aaae4"
    },
    "accent": {
      "$type": "color",
      "$value": "#3860be"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Coca-Cola
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Coca-Cola for a food-bev startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/000000-6aaae4-3860be-ffffff?lock=0

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Coca-Cola trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →