Brand colors

LG colors

LG's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by LG via the colors MCP.

Source
lg.com
Extracted
Version
2
Guidelines
official
Verified from the live site at lg.com on 2 September 2026 (version 2).

Role tokens

  • primary#000000 · Black
  • secondary#ea1917 · Apple Cherry
  • accent#e6e1d6 · Silver
  • surface#ffffff · White
  • text#000000 · Black

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
21:1passpasspass
Aasecondary on surface
4.52:1passpassfailAAA: secondary #b11310 (7.07:1)
Aaaccent on surface
1.3:1failfailfailAA: accent #857551 (4.51:1)
Aatext on surface
21:1passpasspass
Aatext on secondary
4.65:1passpassfailAAA: secondary #f16c6a (7.09:1)
Aatext on accent
16.11:1passpasspass

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · lg-com-colors.css
:root {
  --color-primary: #000000;
  --color-secondary: #ea1917;
  --color-accent: #e6e1d6;
  --color-surface: #ffffff;
  --color-text: #000000;
}
tailwind · theme.css
/* LG — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #000000;
  --color-secondary: #ea1917;
  --color-accent: #e6e1d6;
  --color-surface: #ffffff;
  --color-text: #000000;
}
dtcg · lg-com-colors.tokens.json
{
  "$description": "LG brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#000000"
    },
    "secondary": {
      "$type": "color",
      "$value": "#ea1917"
    },
    "accent": {
      "$type": "color",
      "$value": "#e6e1d6"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on LG
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by LG for a electronics startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/000000-ea1917-e6e1d6-ffffff?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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