Brand colors

Hasbro colors

Hasbro's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Hasbro via the colors MCP.

Full brand page →toys

Source: hasbro.com
Extracted: 2 September 2026
Version: 4
Guidelines: official

primary003c69 secondary005eb8 accentb822c3 surfaceffffff text000000

Role tokens

primary#003c69 · Navy
secondary#005eb8 · Denim
accent#b822c3 · Purple
surface#ffffff · White
text#000000 · Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	11.35:1	pass	pass	pass	—
Aasecondary on surface	6.38:1	pass	pass	fail	AAA: secondary → #0057a8 (7.17:1)
Aaaccent on surface	5.18:1	pass	pass	fail	AAA: accent → #931c9c (7.27:1)
Aatext on surface	21:1	pass	pass	pass	—
Aatext on primary	1.85:1	fail	fail	fail	AA: text → #a6a6a6 (4.66:1)
Aatext on secondary	3.29:1	fail	pass	fail	AA: text → #d9d9d9 (4.52:1)
Aatext on accent	4.05:1	fail	pass	fail	AA: text → #f0f0f0 (4.54:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · hasbro-com-colors.css

:root {
  --color-primary: #003c69;
  --color-secondary: #005eb8;
  --color-accent: #b822c3;
  --color-surface: #ffffff;
  --color-text: #000000;
}

tailwind · theme.css

/* Hasbro — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #003c69;
  --color-secondary: #005eb8;
  --color-accent: #b822c3;
  --color-surface: #ffffff;
  --color-text: #000000;
}

dtcg · hasbro-com-colors.tokens.json

{
  "$description": "Hasbro brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#003c69"
    },
    "secondary": {
      "$type": "color",
      "$value": "#005eb8"
    },
    "accent": {
      "$type": "color",
      "$value": "#b822c3"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Hasbro

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Hasbro for a toys startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/003c69-005eb8-b822c3-ffffff-000000?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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