# black (#000000)

A CSS color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#000000`
- RGB: rgb(0, 0, 0)
- HSL: hsl(0, 0%, 0%)
- OKLCH: oklch(0 0 0)
- Relative luminance: 0
- Name: black (`black`, source: css)
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/black

## Tints & shades

- Tints (toward white): #1a1a1a, #333333, #4a4a4a, #636363, #7d7d7d, #969696, #b0b0b0, #c7c7c7, #e0e0e0, #fafafa
- Shades (toward black): #000000, #030303, #030303, #050505, #050505, #050505, #080808, #080808, #0a0a0a, #0a0a0a

## Harmonies

- Complementary: #000000
- Analogous: #000000, #000000
- Triadic: #000000, #000000
- Split-complementary: #000000, #000000
- Tetradic: #000000, #000000, #000000

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 21:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #757575 (4.56:1); AA: background → #757575 (4.56:1); AAA: text → #969696 (7.1:1); AAA: background → #969696 (7.1:1)

## Brands using this color

- **Allbirds** — text #000000 — https://brandsweets.com/colors/brands/allbirds-com
- **Auth0** — text #000000 — https://brandsweets.com/colors/brands/auth0-com
- **Brex** — text #000000 — https://brandsweets.com/colors/brands/brex-com
- **Calendly** — text #000000 — https://brandsweets.com/colors/brands/calendly-com
- **Cargo** — text #000000 — https://brandsweets.com/colors/brands/cargo-site
- **Clerk** — text #000000 — https://brandsweets.com/colors/brands/clerk-com
- **Deno** — text #000000 — https://brandsweets.com/colors/brands/deno-com
- **Discord** — text #000000 — https://brandsweets.com/colors/brands/discord
- **Docker** — text #000000 — https://brandsweets.com/colors/brands/docker-com
- **Dropbox** — text #000000 — https://brandsweets.com/colors/brands/dropbox-com
- **Duolingo** — text #000000 — https://brandsweets.com/colors/brands/duolingo
- **ElevenLabs** — text #000000 — https://brandsweets.com/colors/brands/elevenlabs-io
- **Fly.io** — text #000000 — https://brandsweets.com/colors/brands/fly-io
- **Glossier** — text #000000 — https://brandsweets.com/colors/brands/glossier-com
- **Grafana Labs** — text #000000 — https://brandsweets.com/colors/brands/grafana-com
- **Gumroad** — text #000000 — https://brandsweets.com/colors/brands/gumroad-com
- **HashiCorp** — text #000000 — https://brandsweets.com/colors/brands/hashicorp-com
- **Hugging Face** — text #000000 — https://brandsweets.com/colors/brands/huggingface-co
- **Instacart** — text #000000 — https://brandsweets.com/colors/brands/instacart-com
- **Mercury** — text #000000 — https://brandsweets.com/colors/brands/mercury-com
- **Mistral AI** — text #000000 — https://brandsweets.com/colors/brands/mistral-ai
- **monday.com** — text #000000 — https://brandsweets.com/colors/brands/monday-com
- **Neon** — text #000000 — https://brandsweets.com/colors/brands/neon-tech
- **Netflix** — text #000000 — https://brandsweets.com/colors/brands/netflix
- **Peloton** — text #000000 — https://brandsweets.com/colors/brands/peloton-com
- **PlanetScale** — text #000000 — https://brandsweets.com/colors/brands/planetscale-com
- **Prisma** — text #000000 — https://brandsweets.com/colors/brands/prisma-io
- **Rippling** — text #000000 — https://brandsweets.com/colors/brands/rippling-com
- **Runway** — text #000000 — https://brandsweets.com/colors/brands/runwayml-com
- **Scale AI** — text #000000 — https://brandsweets.com/colors/brands/scale-com
- **Shopify** — text #000000 — https://brandsweets.com/colors/brands/shopify
- **Sketch** — text #000000 — https://brandsweets.com/colors/brands/sketch-com
- **Slack** — text #000000 — https://brandsweets.com/colors/brands/slack-com
- **Spotify** — text #000000 — https://brandsweets.com/colors/brands/spotify
- **Square** — text #000000 — https://brandsweets.com/colors/brands/squareup-com
- **Squarespace** — text #000000 — https://brandsweets.com/colors/brands/squarespace-com
- **Strava** — text #000000 — https://brandsweets.com/colors/brands/strava-com
- **Stripe** — text #000000 — https://brandsweets.com/colors/brands/stripe
- **Substack** — text #000000 — https://brandsweets.com/colors/brands/substack-com
- **Supabase** — text #000000 — https://brandsweets.com/colors/brands/supabase
- **Tailwind CSS** — text #000000 — https://brandsweets.com/colors/brands/tailwind-css
- **Together AI** — text #000000 — https://brandsweets.com/colors/brands/together-ai
- **Uber** — text #000000 — https://brandsweets.com/colors/brands/uber-com
- **Vercel** — primary #000000 — https://brandsweets.com/colors/brands/vercel
- **Zendesk** — text #000000 — https://brandsweets.com/colors/brands/zendesk-com
- **Zoom** — text #000000 — https://brandsweets.com/colors/brands/zoom-us

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/000000-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#000000" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.