Brand colors

Auth0 colors

Auth0's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Auth0 via the colors MCP.

Source
auth0.com
Extracted
Version
6
Guidelines
official
Verified from the live site at auth0.com on 3 September 2026 (version 6).

Role tokens

  • primary#0a84ae · Steel Blue
  • secondary#27455c · Charcoal
  • accent#d4a1ff · Pale Violet
  • surface#fffefa · White
  • text#000000 · Black

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
4.23:1failpassfailAA: primary → #0a7da4 (4.64:1)
Aasecondary on surface
9.95:1passpasspass—
Aaaccent on surface
2.01:1failfailfailAA: accent → #a538ff (4.51:1)
Aatext on surface
20.81:1passpasspass—
Aatext on primary
4.92:1passpassfailAAA: primary → #0ca2d4 (7.13:1)
Aatext on secondary
2.09:1failfailfailAA: text → #b0b0b0 (4.63:1)
Aatext on accent
10.34:1passpasspass—

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · auth0-com-colors.css
:root {
  --color-primary: #0a84ae;
  --color-secondary: #27455c;
  --color-accent: #d4a1ff;
  --color-surface: #fffefa;
  --color-text: #000000;
}
tailwind · theme.css
/* Auth0 — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #0a84ae;
  --color-secondary: #27455c;
  --color-accent: #d4a1ff;
  --color-surface: #fffefa;
  --color-text: #000000;
}
dtcg · auth0-com-colors.tokens.json
{
  "$description": "Auth0 brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#0a84ae"
    },
    "secondary": {
      "$type": "color",
      "$value": "#27455c"
    },
    "accent": {
      "$type": "color",
      "$value": "#d4a1ff"
    },
    "surface": {
      "$type": "color",
      "$value": "#fffefa"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Auth0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›build a palette inspired by Auth0 for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/0a84ae-27455c-d4a1ff-fffefa-000000?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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