Fitbit colors

Role tokens

• primary#191c1d · Charcoal
• secondary#1967d2 · Blue
• accent#edcdca · Pale Rose
• surface#f9f9f9 · Off-White
• text#191c1d · Charcoal

Contrast pairs

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

:root {
  --color-primary: #191c1d;
  --color-secondary: #1967d2;
  --color-accent: #edcdca;
  --color-surface: #f9f9f9;
  --color-text: #191c1d;
}

/* Fitbit — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #191c1d;
  --color-secondary: #1967d2;
  --color-accent: #edcdca;
  --color-surface: #f9f9f9;
  --color-text: #191c1d;
}

{
  "$description": "Fitbit brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#191c1d"
    },
    "secondary": {
      "$type": "color",
      "$value": "#1967d2"
    },
    "accent": {
      "$type": "color",
      "$value": "#edcdca"
    },
    "surface": {
      "$type": "color",
      "$value": "#f9f9f9"
    },
    "text": {
      "$type": "color",
      "$value": "#191c1d"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.