Brand colors

M&M's colors

M&M's's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by M&M's via the colors MCP.

Full brand page →food-bev

Source: mms.com
Extracted: 2 September 2026
Version: 3

primary040607 secondaryd70100 accent5a1f06 surfaceffffff text040607

Role tokens

primary#040607 · Black
secondary#d70100 · Bright Red
accent#5a1f06 · Deep Rust
surface#ffffff · White
text#040607 · Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	20.3:1	pass	pass	pass	—
Aasecondary on surface	5.39:1	pass	pass	fail	AAA: secondary → #b30000 (7.2:1)
Aaaccent on surface	12.86:1	pass	pass	pass	—
Aatext on surface	20.3:1	pass	pass	pass	—
Aatext on secondary	3.76:1	fail	pass	fail	AA: text → #e5ecf0 (4.52:1)
Aatext on accent	1.58:1	fail	fail	fail	AA: text → #7aa0b3 (4.6:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · mms-com-colors.css

:root {
  --color-primary: #040607;
  --color-secondary: #d70100;
  --color-accent: #5a1f06;
  --color-surface: #ffffff;
  --color-text: #040607;
}

tailwind · theme.css

/* M&M's — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #040607;
  --color-secondary: #d70100;
  --color-accent: #5a1f06;
  --color-surface: #ffffff;
  --color-text: #040607;
}

dtcg · mms-com-colors.tokens.json

{
  "$description": "M&M's brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#040607"
    },
    "secondary": {
      "$type": "color",
      "$value": "#d70100"
    },
    "accent": {
      "$type": "color",
      "$value": "#5a1f06"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#040607"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on M&M's

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by M&M's for a food-bev startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/040607-d70100-5a1f06-ffffff?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

M&M's trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →