Brand colors

Character colors

Character's 4 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Character via the colors MCP.

Extracted
Version
3
Verified from the live site at character.ai on 2 September 2026 (version 3).

Role tokens

  • primary#11181c · Near Black
  • secondary#1f2937 · Charcoal
  • surface#fafafa · Off-White
  • text#11181c · Near Black

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
17.18:1passpasspass
Aasecondary on surface
14.06:1passpasspass
Aatext on surface
17.18:1passpasspass
Aatext on secondary
1.22:1failfailfailAA: text #7194a8 (4.55:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · character-ai-colors.css
:root {
  --color-primary: #11181c;
  --color-secondary: #1f2937;
  --color-surface: #fafafa;
  --color-text: #11181c;
}
tailwind · theme.css
/* Character — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #11181c;
  --color-secondary: #1f2937;
  --color-surface: #fafafa;
  --color-text: #11181c;
}
dtcg · character-ai-colors.tokens.json
{
  "$description": "Character brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#11181c"
    },
    "secondary": {
      "$type": "color",
      "$value": "#1f2937"
    },
    "surface": {
      "$type": "color",
      "$value": "#fafafa"
    },
    "text": {
      "$type": "color",
      "$value": "#11181c"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Character
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Character for a ai startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/11181c-1f2937-fafafa?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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