Brand colors

Wendy's colors

Wendy's's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Wendy's via the colors MCP.

Full brand page →Quick-service restaurants

Source: wendys.com
Extracted: 2 September 2026
Version: 3
Guidelines: official

primarydd1438 secondaryb0161f accent0077a3 surfaceffffff text000000

Role tokens

primary#dd1438 · Wendy's Red
secondary#b0161f · Firebrick
accent#0077a3 · Dark Cyan
surface#ffffff · White
text#000000 · Black

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	4.96:1	pass	pass	fail	AAA: primary → #b1102e (7.04:1)
Aasecondary on surface	7.05:1	pass	pass	pass	—
Aaaccent on surface	5.04:1	pass	pass	fail	AAA: accent → #005e80 (7.21:1)
Aatext on surface	21:1	pass	pass	pass	—
Aatext on primary	4.23:1	fail	pass	fail	AA: text → #f5f5f5 (4.55:1)
Aatext on secondary	2.98:1	fail	fail	fail	AA: text → #cfcfcf (4.52:1)
Aatext on accent	4.17:1	fail	pass	fail	AA: text → #f2f2f2 (4.5:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · wendys-com-colors.css

:root {
  --color-primary: #dd1438;
  --color-secondary: #b0161f;
  --color-accent: #0077a3;
  --color-surface: #ffffff;
  --color-text: #000000;
}

tailwind · theme.css

/* Wendy's — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #dd1438;
  --color-secondary: #b0161f;
  --color-accent: #0077a3;
  --color-surface: #ffffff;
  --color-text: #000000;
}

dtcg · wendys-com-colors.tokens.json

{
  "$description": "Wendy's brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#dd1438"
    },
    "secondary": {
      "$type": "color",
      "$value": "#b0161f"
    },
    "accent": {
      "$type": "color",
      "$value": "#0077a3"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#000000"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Wendy's

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Wendy's for a Quick-service restaurants startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/dd1438-b0161f-0077a3-ffffff-000000?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Wendy's trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →