Wendy's

Quality is our recipe

Quick-service restaurantsverifiedwendys.com

Wendy's was founded by Dave Thomas in Columbus, Ohio in 1969 and named after his daughter Melinda 'Wendy' Thomas, whose pigtailed portrait is the logo. Known for square patties, the Frosty and a famously sharp social-media voice.

Color

primary

Wendy's Red

#dd1438

The 2012 wordmark red. Source: Wendy's 2012 logo SVG (Wikimedia Commons, official artwork): fill #DD1438.

secondary

Firebrick

#b0161f

Secondary brand color.

accent

Dark Cyan

#0077a3

Accent: highlights and secondary emphasis.

surface

White

#ffffff

Page and card background.

text

Black

#000000

Body text on surface.

Typography

heading → WendysFreshbody → Cinzel

Cinzelcinzel

google

Quality is our recipe

Weights:: 400, 500, 600, 700, 800

WendysFreshwendysfresh

custom

Quality is our recipe

Weights:: 400, 600, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklch shorter hue, #ff7b7d 0%, #dd1438 50%, #8d0015 100%)

Worst-case contrast — white 2.51:1 · black 2.14:1

Hero--brand-gradient-hero

linear-gradient(135deg in oklch shorter hue, #986968 0%, #6e3231 50%, #320a13 100%)

Worst-case contrast — white 4.61:1 AA · black 1.19:1 · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #d90a35 0%, #b90021 100%)

Worst-case contrast — white 5.19:1 AA · black 3.08:1 AA-large · ink #ffffff

Voice & Tone

wittysassyconfident

Do

+Be quick and funny; own the fresh-never-frozen beef story.
+Keep the Wendy portrait intact.

Don't

−Don't punch down — the wit is at competitors, not customers.
−Don't recolour the red.

Logo Inventory

primary

svg

mark

svg

mcpConnect your agent to Wendy's

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/wendys-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-wendys-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/wendys-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-wendys-com https://mcp.brandsweets.com/wendys-com/mcp

Wendy's trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →