# Wendy's

> Generated by BrandSweets from the wendys-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Quality is our recipe

**Sector:** Quick-service restaurants

**Founded:** 1969

**Domain:** wendys.com

**Guidelines:** https://www.wendys.com/brand-assets


Wendy's was founded by Dave Thomas in Columbus, Ohio in 1969 and named after his daughter Melinda 'Wendy' Thomas, whose pigtailed portrait is the logo. Known for square patties, the Frosty and a famously sharp social-media voice.

## Voice

**Tone:** witty, sassy, confident

### Do

- Be quick and funny; own the fresh-never-frozen beef story.
- Keep the Wendy portrait intact.

### Don't

- Don't punch down — the wit is at competitors, not customers.
- Don't recolour the red.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Wendy's Red | `#dd1438` | — | The 2012 wordmark red. Source: Wendy's 2012 logo SVG (Wikimedia Commons, official artwork): fill #DD1438. |
| `secondary` | Firebrick | `#b0161f` | — | Secondary brand color. |
| `accent` | Dark Cyan | `#0077a3` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f9f0f2`, 100 `#f1dade`, 200 `#f7abb9`, 300 `#f2788e`, 400 `#ee4967`, 500 `#ea1f44`, 600 `#dd1438`, 700 `#a8102c`, 800 `#830c22`, 900 `#570f1c`, 950 `#390a12`
- **secondary:** 50 `#f9f0f1`, 100 `#f0dbdc`, 200 `#f5adb2`, 300 `#ef7b83`, 400 `#e94e58`, 500 `#e42532`, 600 `#c81924`, 700 `#b0161f`, 800 `#7f1017`, 900 `#551116`, 950 `#370b0e`
- **accent:** 50 `#eff7fa`, 100 `#d7ecf4`, 200 `#a3e7ff`, 300 `#6bd8ff`, 400 `#38caff`, 500 `#0abeff`, 600 `#00a5e0`, 700 `#0077a3`, 800 `#00698f`, 900 `#08475e`, 950 `#052e3d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Cinzel `cinzel`
- **Source:** google
- **Weights:** 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `Cinzel, sans-serif`

#### WendysFresh `wendysfresh`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `WendysFresh, "sans-serif !important", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** WendysFresh (`wendysfresh`)
- **body:** Cinzel (`cinzel`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #ff7b7d 0%, #dd1438 50%, #8d0015 100%)` — worst-case contrast white 2.51:1, black 2.14:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #986968 0%, #6e3231 50%, #320a13 100%)` — ink #ffffff; worst-case contrast white 4.61:1 AA, black 1.19:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #d90a35 0%, #b90021 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #e4213e 0%, #c70026 100%)`; active `linear-gradient(180deg in oklch shorter hue, #ce002c 0%, #aa001d 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.wendys.com/themes/custom/wendys_main/wendys-logo.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (60×56): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2d73c21a-c31c-4180-b043-c4e4b705cfd3/logos/mark-3a2aea7127b63e27.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** The primary logo is a standalone symbol; reused as the mark.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/wendys-com/tokens.json
- Tokens (CSS): /b/wendys-com/brand.css
- This document: /b/wendys-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/wendys-com/mcp
- Agent integration guide: /agents.md