Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Brand color
Asana Text
#0d0d0d
hex
#0d0d0drgb
rgb(13, 13, 13)hsl
hsl(0, 0%, 5%)oklch
oklch(0.159 0 0)From Asana brand colorsRelative luminance 0.004
Asana Text on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 101 public brands that use it and the palettes it appears in.
Colors that go with Asana Text
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against Asana Text without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with Asana Text in 16 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour.
Blue #0000ff
shipped19 real palettes, including Pfizer's brand system and Robinhood's brand system put Blue beside Asana Text, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with Asana Text in 10 real palettes, including Render's brand system and Twitch's brand system, as the lead colour.
Brown #a52a2a
shipped4 real palettes, including Velvet and State Farm's brand system put Brown beside Asana Text, as the lead colour.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside Asana Text, as the accent.
Burlywood #deb887
shippedBurlywood is paired with Asana Text in 4 real palettes, including Velvet and Coffee Bar, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with Asana Text: 7 real palettes, including Estate and Diner, as the supporting colour.
Real palettes that use Asana Text
Tints & shades
Harmonies
Contrast
| Asana Text as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 19.44:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.08:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Asana Text as the background.
Brands using this color
- Asanatext · #0d0d0d
- Rendertext · #0d0d0d
- Lineartext · #0d0e10 · Δ0.633
- Olympicstext · #0d0d10 · Δ0.644
- Twitchtext · #0e0e10 · Δ0.697
- Wisetext · #0e0f0c · Δ0.941
- Coinbasetext · #0a0b0d · Δ1.077
- Buntext · #0a0a0a · Δ1.428
- Framertext · #0a0a0a · Δ1.428
- MetaMaskprimary · #0a0a0a · Δ1.428
- MetaMasktext · #0a0a0a · Δ1.428
- Pfizerprimary · #0a0a0a · Δ1.428
- Pfizertext · #0a0a0a · Δ1.428
- Robinhoodtext · #110e08 · Δ1.453
- Foot Lockerprimary · #0e1111 · Δ1.598
- Foot Lockertext · #0e1111 · Δ1.598
- Amazontext · #0f1111 · Δ1.663
- Airbusprimary · #070b11 · Δ1.851
- Airbustext · #070b11 · Δ1.851
- 1passwordtext · #111111 · Δ1.857
- Abstracttext · #111111 · Δ1.857
- Ahrefstext · #111111 · Δ1.857
- American Expresstext · #111111 · Δ1.857
- Appletext · #111111 · Δ1.857
- Behancetext · #111111 · Δ1.857
- Bloombergtext · #111111 · Δ1.857
- Bluesky Socialtext · #111111 · Δ1.857
- Brillianttext · #111111 · Δ1.857
- Budweisertext · #111111 · Δ1.857
- Calmtext · #111111 · Δ1.857
- Cartiertext · #111111 · Δ1.857
- Casper Sleeptext · #111111 · Δ1.857
- Chipotletext · #111111 · Δ1.857
- Codecademytext · #111111 · Δ1.857
- Confluenttext · #111111 · Δ1.857
- Courseratext · #111111 · Δ1.857
- Databrickstext · #111111 · Δ1.857
- dbt Labstext · #111111 · Δ1.857
- Delltext · #111111 · Δ1.857
- EAtext · #111111 · Δ1.857
- Elastictext · #111111 · Δ1.857
- Fivetran bluetext · #111111 · Δ1.857
- Fordtext · #111111 · Δ1.857
- Form Builder with AI Automationtext · #111111 · Δ1.857
- Goprotext · #111111 · Δ1.857
- Ikeatext · #111111 · Δ1.857
- Intercomtext · #111111 · Δ1.857
- Khan Academytext · #111111 · Δ1.857
- Klarna UStext · #111111 · Δ1.857
- Klaviyotext · #111111 · Δ1.857
- Krakentext · #111111 · Δ1.857
- Lay'stext · #111111 · Δ1.857
- Linkedintext · #111111 · Δ1.857
- Liquid Deathtext · #111111 · Δ1.857
- Mailchimptext · #111111 · Δ1.857
- Marveltext · #111111 · Δ1.857
- Mastodon hosted on mastodon.socialtext · #111111 · Δ1.857
- Mirotext · #111111 · Δ1.857
- native Cybersecuritytext · #111111 · Δ1.857
- NBAtext · #111111 · Δ1.857
- Niketext · #111111 · Δ1.857
- Nintendotext · #111111 · Δ1.857
- Nissantext · #111111 · Δ1.857
- Oatlytext · #111111 · Δ1.857
- OktaOkta on YoutubeOkta on XOkta on LinkedIntext · #111111 · Δ1.857
- Openseatext · #111111 · Δ1.857
- Paddletext · #111111 · Δ1.857
- Patreontext · #111111 · Δ1.857
- PayPaltext · #111111 · Δ1.857
- Penpottext · #111111 · Δ1.857
- Pepsitext · #111111 · Δ1.857
- Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantomtext · #111111 · Δ1.857
- Plaidtext · #111111 · Δ1.857
- PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainmenttext · #111111 · Δ1.857
- PostHogtext · #111111 · Δ1.857
- Prepare your taste buds...text · #111111 · Δ1.857
- Purina Pro Plantext · #111111 · Δ1.857
- Reddittext · #111111 · Δ1.857
- Redfintext · #111111 · Δ1.857
- Remixtext · #111111 · Δ1.857
- Replittext · #111111 · Δ1.857
- Riot Gamestext · #111111 · Δ1.857
- Robloxtext · #111111 · Δ1.857
- Salesforcetext · #111111 · Δ1.857
- Semrushtext · #111111 · Δ1.857
- Snowflake AI Data Cloudtext · #111111 · Δ1.857
- Snyktext · #111111 · Δ1.857
- Soundcloudtext · #111111 · Δ1.857
- Sourcegraphtext · #111111 · Δ1.857
- State Farmtext · #111111 · Δ1.857
- Taco Belltext · #111111 · Δ1.857
- Target : Expect More. Pay Less.text · #111111 · Δ1.857
- The New York Timestext · #111111 · Δ1.857
- Tumblrtext · #111111 · Δ1.857
- Unitytext · #111111 · Δ1.857
- Verceltext · #111111 · Δ1.857
- Walmarttext · #111111 · Δ1.857
- Wayfairtext · #111111 · Δ1.857
- Wiredtext · #111111 · Δ1.857
- Xboxtext · #111111 · Δ1.857
- Zillowtext · #111111 · Δ1.857
Palettes built around it
Terminal
Open in tool →Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare.
Circuit
Open in tool →Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy.
Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Streetwear
Open in tool →Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size.
Noir Beauty
Open in tool →Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick.
Midnight Luxe
Open in tool →Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Electric Lime
Open in tool →One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Fonts for this mood
Asana Text reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Asana Text
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #0d0d0d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/0d0d0d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md