Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#181016
#181016
hex
#181016rgb
rgb(24, 16, 22)hsl
hsl(315, 20%, 8%)oklch
oklch(0.186 0.018 335.4)Closest name: Back in Black (#16141c)Relative luminance 0.0062
Tints & shades
Harmonies
Contrast
| #181016 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 18.67:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.12:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #181016 as the background.
Brands using this color
- Lemon Squeezytext · #121217 · Δ1.361
- Railwaytext · #13111c · Δ1.528
- Runwayprimary · #141414 · Δ1.83
- Anthropictext · #141413 · Δ1.951
- American Expresstext · #111111 · Δ1.953
- Behancetext · #111111 · Δ1.953
- Calmtext · #111111 · Δ1.953
- Intercomtext · #111111 · Δ1.953
- Klarna UStext · #111111 · Δ1.953
- Mirotext · #111111 · Δ1.953
- Paddletext · #111111 · Δ1.953
- PayPaltext · #111111 · Δ1.953
- Plaidtext · #111111 · Δ1.953
- PostHogtext · #111111 · Δ1.953
- Reddittext · #111111 · Δ1.953
- Remixtext · #111111 · Δ1.953
- Replittext · #111111 · Δ1.953
- Verceltext · #111111 · Δ1.953
Palettes built around it
Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Fonts for this mood
#181016 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #181016
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #181016 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/181016-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md