Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#17130c
#17130c
hex
#17130crgb
rgb(23, 19, 12)hsl
hsl(38, 31%, 7%)oklch
oklch(0.189 0.015 81.4)Closest name: King Kong (#161410)Relative luminance 0.0067
Tints & shades
Harmonies
Contrast
| #17130c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 18.5:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.13:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17130c as the background.
Brands using this color
- Anthropictext · #141413 · Δ1.324
- Runwayprimary · #141414 · Δ1.505
- Retooltext · #151515 · Δ1.629
- Airtabletext · #161616 · Δ1.854
- CircleCItext · #161616 · Δ1.854
- American Expresstext · #111111 · Δ1.884
- Behancetext · #111111 · Δ1.884
- Calmtext · #111111 · Δ1.884
- Intercomtext · #111111 · Δ1.884
- Klarna UStext · #111111 · Δ1.884
- Mirotext · #111111 · Δ1.884
- Paddletext · #111111 · Δ1.884
- PayPaltext · #111111 · Δ1.884
- Plaidtext · #111111 · Δ1.884
- PostHogtext · #111111 · Δ1.884
- Reddittext · #111111 · Δ1.884
- Remixtext · #111111 · Δ1.884
- Replittext · #111111 · Δ1.884
- Verceltext · #111111 · Δ1.884
Palettes built around it
Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Fonts for this mood
#17130c reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #17130c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #17130c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/17130c-c4ba9c-62bbcb-2c2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md