Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Brand color
Runway Primary
#141414
hex
#141414rgb
rgb(20, 20, 20)hsl
hsl(0, 0%, 8%)oklch
oklch(0.191 0 0)From Runway brand colorsRelative luminance 0.007
Runway Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 23 public brands that use it and the palettes it appears in.
Tints & shades
Harmonies
Contrast
| Runway Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 18.42:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.14:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Runway Primary as the background.
Brands using this color
- Runwayprimary · #141414
- Anthropictext · #141413 · Δ0.203
- Retooltext · #151515 · Δ0.448
- Airtabletext · #161616 · Δ0.894
- CircleCItext · #161616 · Δ0.894
- Lemon Squeezytext · #121217 · Δ1.215
- Next.jstext · #171717 · Δ1.338
- American Expresstext · #111111 · Δ1.361
- Behancetext · #111111 · Δ1.361
- Calmtext · #111111 · Δ1.361
- Intercomtext · #111111 · Δ1.361
- Klarna UStext · #111111 · Δ1.361
- Mirotext · #111111 · Δ1.361
- Paddletext · #111111 · Δ1.361
- PayPaltext · #111111 · Δ1.361
- Plaidtext · #111111 · Δ1.361
- PostHogtext · #111111 · Δ1.361
- Reddittext · #111111 · Δ1.361
- Remixtext · #111111 · Δ1.361
- Replittext · #111111 · Δ1.361
- Verceltext · #111111 · Δ1.361
- GitHubprimary · #181717 · Δ1.46
- Perplexitytext · #091717 · Δ1.957
Palettes built around it
Gallery
Open in tool →Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.
Console Light
Open in tool →A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else.
Graphite
Open in tool →A greyscale system with a single amber — the accent does all the work, so allow one per screen.
Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Estate
Open in tool →Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Fonts for this mood
Runway Primary reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Runway Primary
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #141414 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/141414-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md