Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Brand color
Runway Primary
#141414
hex
#141414rgb
rgb(20, 20, 20)hsl
hsl(0, 0%, 8%)oklch
oklch(0.191 0 0)From Runway brand colorsRelative luminance 0.007
Runway Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 121 public brands that use it and the palettes it appears in.
Colors that go with Runway Primary
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against Runway Primary without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with Runway Primary in 18 real palettes, including Lemon Squeezy's brand system and Ahrefs's brand system, as the lead colour.
Blue #0000ff
shipped22 real palettes, including native Cybersecurity's brand system and EA's brand system put Blue beside Runway Primary, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with Runway Primary in 10 real palettes, including Prepare your taste buds...'s brand system and Klarna US's brand system, as the accent.
Blush Pink #e8b4b8
shipped5 real palettes, including Estate and Cartier's brand system put Blush Pink beside Runway Primary, as the accent.
Brown #a52a2a
shipped5 real palettes, including State Farm's brand system and Garnet put Brown beside Runway Primary, as the supporting colour.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside Runway Primary, as the accent.
Burlywood #deb887
shippedBurlywood is paired with Runway Primary in 6 real palettes, including Coffee Bar and Velvet, as the accent.
Real palettes that use Runway Primary
Tints & shades
Harmonies
Contrast
| Runway Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 18.42:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.14:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Runway Primary as the background.
Brands using this color
- Abstractprimary · #141414
- LEGOprimary · #141414
- LEGOtext · #141414
- Runwayprimary · #141414
- T-Mobileprimary · #141414
- T-Mobiletext · #141414
- Wells Fargotext · #141414
- Anthropictext · #141413 · Δ0.203
- Liquid Deathprimary · #151515 · Δ0.448
- Retooltext · #151515 · Δ0.448
- Rivianprimary · #151515 · Δ0.448
- Riviantext · #151515 · Δ0.448
- Xfinityprimary · #141417 · Δ0.614
- Xfinitytext · #141417 · Δ0.614
- Boseprimary · #131317 · Δ0.849
- Bosetext · #131317 · Δ0.849
- Airtabletext · #161616 · Δ0.894
- Beatsprimary · #161616 · Δ0.894
- Beatstext · #161616 · Δ0.894
- CircleCItext · #161616 · Δ0.894
- IBMprimary · #161616 · Δ0.894
- IBMtext · #161616 · Δ0.894
- NHLprimary · #121212 · Δ0.905
- NHLtext · #121212 · Δ0.905
- Warbyparkerprimary · #121212 · Δ0.905
- Warbyparkertext · #121212 · Δ0.905
- PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainmentprimary · #181416 · Δ0.941
- Lemon Squeezytext · #121217 · Δ1.215
- Guinnesstext · #171717 · Δ1.338
- Next.jstext · #171717 · Δ1.338
- 1passwordtext · #111111 · Δ1.361
- Abstracttext · #111111 · Δ1.361
- Ahrefstext · #111111 · Δ1.361
- American Expresstext · #111111 · Δ1.361
- Appletext · #111111 · Δ1.361
- Behancetext · #111111 · Δ1.361
- Bloombergtext · #111111 · Δ1.361
- Bluesky Socialtext · #111111 · Δ1.361
- Brillianttext · #111111 · Δ1.361
- Budweisertext · #111111 · Δ1.361
- Calmtext · #111111 · Δ1.361
- Cartiertext · #111111 · Δ1.361
- Casper Sleeptext · #111111 · Δ1.361
- Chipotletext · #111111 · Δ1.361
- Codecademytext · #111111 · Δ1.361
- Confluenttext · #111111 · Δ1.361
- Courseratext · #111111 · Δ1.361
- Databrickstext · #111111 · Δ1.361
- dbt Labstext · #111111 · Δ1.361
- Delltext · #111111 · Δ1.361
- EAtext · #111111 · Δ1.361
- Elastictext · #111111 · Δ1.361
- Fivetran bluetext · #111111 · Δ1.361
- Fordtext · #111111 · Δ1.361
- Form Builder with AI Automationtext · #111111 · Δ1.361
- Goprotext · #111111 · Δ1.361
- Ikeatext · #111111 · Δ1.361
- Intercomtext · #111111 · Δ1.361
- Khan Academytext · #111111 · Δ1.361
- Klarna UStext · #111111 · Δ1.361
- Klaviyotext · #111111 · Δ1.361
- Krakentext · #111111 · Δ1.361
- Lay'stext · #111111 · Δ1.361
- Linkedintext · #111111 · Δ1.361
- Liquid Deathtext · #111111 · Δ1.361
- Mailchimptext · #111111 · Δ1.361
- Marveltext · #111111 · Δ1.361
- Mastodon hosted on mastodon.socialtext · #111111 · Δ1.361
- Mirotext · #111111 · Δ1.361
- native Cybersecuritytext · #111111 · Δ1.361
- NBAtext · #111111 · Δ1.361
- Niketext · #111111 · Δ1.361
- Nintendotext · #111111 · Δ1.361
- Nissantext · #111111 · Δ1.361
- Oatlytext · #111111 · Δ1.361
- OktaOkta on YoutubeOkta on XOkta on LinkedIntext · #111111 · Δ1.361
- Openseatext · #111111 · Δ1.361
- Paddletext · #111111 · Δ1.361
- Patreontext · #111111 · Δ1.361
- PayPaltext · #111111 · Δ1.361
- Penpottext · #111111 · Δ1.361
- Pepsitext · #111111 · Δ1.361
- Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantomtext · #111111 · Δ1.361
- Plaidtext · #111111 · Δ1.361
- PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainmenttext · #111111 · Δ1.361
- PostHogtext · #111111 · Δ1.361
- Prepare your taste buds...text · #111111 · Δ1.361
- Purina Pro Plantext · #111111 · Δ1.361
- Reddittext · #111111 · Δ1.361
- Redfintext · #111111 · Δ1.361
- Remixtext · #111111 · Δ1.361
- Replittext · #111111 · Δ1.361
- Riot Gamestext · #111111 · Δ1.361
- Robloxtext · #111111 · Δ1.361
- Salesforcetext · #111111 · Δ1.361
- Semrushtext · #111111 · Δ1.361
- Snowflake AI Data Cloudtext · #111111 · Δ1.361
- Snyktext · #111111 · Δ1.361
- Soundcloudtext · #111111 · Δ1.361
- Sourcegraphtext · #111111 · Δ1.361
- State Farmtext · #111111 · Δ1.361
- Taco Belltext · #111111 · Δ1.361
- Target : Expect More. Pay Less.text · #111111 · Δ1.361
- The New York Timestext · #111111 · Δ1.361
- Tumblrtext · #111111 · Δ1.361
- Unitytext · #111111 · Δ1.361
- Verceltext · #111111 · Δ1.361
- Walmarttext · #111111 · Δ1.361
- Wayfairtext · #111111 · Δ1.361
- Wiredtext · #111111 · Δ1.361
- Xboxtext · #111111 · Δ1.361
- Zillowtext · #111111 · Δ1.361
- GitHubprimary · #181717 · Δ1.46
- Amazontext · #0f1111 · Δ1.62
- Foot Lockerprimary · #0e1111 · Δ1.761
- Foot Lockertext · #0e1111 · Δ1.761
- Characterprimary · #11181c · Δ1.82
- Charactertext · #11181c · Δ1.82
- Sweetgreenprimary · #0e150e · Δ1.845
- Sweetgreentext · #0e150e · Δ1.845
- Perplexitytext · #091717 · Δ1.957
Palettes built around it
Gallery
Open in tool →Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.
Console Light
Open in tool →A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else.
Graphite
Open in tool →A greyscale system with a single amber — the accent does all the work, so allow one per screen.
Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Estate
Open in tool →Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Electric Lime
Open in tool →One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Ink Wash
Open in tool →Greys on near-black — the monochrome dark mode; keep everything a tint of white and the layout does the talking.
Fonts for this mood
Runway Primary reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Runway Primary
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #141414 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/141414-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md