Color

#0077ff

#0077ff
hex#0077ff
rgbrgb(0, 119, 255)
hslhsl(212, 100%, 50%)
oklchoklch(0.597 0.221 258)
Closest name: Azure (#007fff)Relative luminance 0.2041

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ff8800

#00f7ff · #0800ff

#ff0077 · #77ff00

Split-complementary

Open in tool →

#ff0800 · #f6ff00

#ff00f7 · #ff8800 · #00ff08

Contrast

#0077ff as textRatioAAAA largeAAAFix
Aaon white
4.13:1failpassfail
  • AA: use #0070f0 as the text (4.59:1)
  • AAA: use #0053b3 as the text (7.27:1)
  • AA: or shift the background to #121212 (4.53:1)
Aaon black
5.08:1passpassfail
  • AAA: use #3d98ff as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0077ff as the background.

Brands using this color

Fonts for this mood

#0077ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0077ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0077ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0077ff-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md