Brand colors

Notion colors

Notion's 7 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Notion via the colors MCP.

Full brand page →productivity software
Source
notion.so
Extracted
Version
3
Guidelines
official
Verified from the live site at notion.so on 2 September 2026 (version 3).

Role tokens

  • primary#191919 · Black
  • accent#2383e2 · Notion Blue
  • surface#ffffff · White
  • text#37352f · Charcoal
  • brown#9f6b53 · Brown
  • danger#d44c47 · Red
  • gray#787774 · Gray

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
17.58:1passpasspass—
Aaaccent on surface
3.88:1failpassfailAA: accent → #1b75d0 (4.66:1)
Aatext on surface
12.26:1passpasspass—
Aabrown on surface
4.47:1failpassfailAA: brown → #9a6851 (4.69:1)
Aadanger on surface
4.26:1failpassfailAA: danger → #d1423d (4.61:1)
Aagray on surface
4.48:1failpassfailAA: gray → #757470 (4.68:1)
Aatext on primary
1.43:1failfailfailAA: text → #878273 (4.58:1)
Aatext on accent
3.16:1failpassfailAA: text → #191815 (4.58:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · notion-colors.css
:root {
  --color-primary: #191919;
  --color-accent: #2383e2;
  --color-surface: #ffffff;
  --color-text: #37352f;
  --color-brown: #9f6b53;
  --color-danger: #d44c47;
  --color-gray: #787774;
}
tailwind · theme.css
/* Notion — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #191919;
  --color-accent: #2383e2;
  --color-surface: #ffffff;
  --color-text: #37352f;
  --color-brown: #9f6b53;
  --color-danger: #d44c47;
  --color-gray: #787774;
}
dtcg · notion-colors.tokens.json
{
  "$description": "Notion brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#191919"
    },
    "accent": {
      "$type": "color",
      "$value": "#2383e2"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#37352f"
    },
    "brown": {
      "$type": "color",
      "$value": "#9f6b53"
    },
    "danger": {
      "$type": "color",
      "$value": "#d44c47"
    },
    "gray": {
      "$type": "color",
      "$value": "#787774"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Notion
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›build a palette inspired by Notion for a productivity software startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/191919-2383e2-ffffff-37352f-9f6b53?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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