Brand colors

Yahoo colors

Yahoo's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Yahoo via the colors MCP.

Source
yahoo.com
Extracted
Version
3
Verified from the live site at yahoo.com on 2 September 2026 (version 3).

Role tokens

  • primary#1a1919 · Charcoal
  • secondary#7d2eff · Bright Indigo
  • accent#0f69ff · Bright Blue
  • surface#ffffff · White
  • text#1a1919 · Charcoal

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
17.54:1passpasspass
Aasecondary on surface
5.67:1passpassfailAAA: secondary #6200ff (7.09:1)
Aaaccent on surface
4.68:1passpassfailAAA: accent #004dd1 (7.04:1)
Aatext on surface
17.54:1passpasspass
Aatext on secondary
3.1:1failpassfailAA: text #e6e5e5 (4.51:1)
Aatext on accent
3.75:1failpassfailAA: text #fdfcfc (4.57:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · yahoo-com-colors.css
:root {
  --color-primary: #1a1919;
  --color-secondary: #7d2eff;
  --color-accent: #0f69ff;
  --color-surface: #ffffff;
  --color-text: #1a1919;
}
tailwind · theme.css
/* Yahoo — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #1a1919;
  --color-secondary: #7d2eff;
  --color-accent: #0f69ff;
  --color-surface: #ffffff;
  --color-text: #1a1919;
}
dtcg · yahoo-com-colors.tokens.json
{
  "$description": "Yahoo brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#1a1919"
    },
    "secondary": {
      "$type": "color",
      "$value": "#7d2eff"
    },
    "accent": {
      "$type": "color",
      "$value": "#0f69ff"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#1a1919"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Yahoo
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by Yahoo for a big-tech startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/1a1919-7d2eff-0f69ff-ffffff?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Yahoo trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →