Brand colors

Puma colors

Puma's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Puma via the colors MCP.

Full brand page →sports

Source: puma.com
Extracted: 2 September 2026
Version: 3

primary191919 secondarya78b55 accent27455c surfaceffffff text191919

Role tokens

primary#191919 · Charcoal
secondary#a78b55 · Brown
accent#27455c · Charcoal
surface#ffffff · White
text#191919 · Charcoal

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	17.58:1	pass	pass	pass	—
Aasecondary on surface	3.25:1	fail	pass	fail	AA: secondary → #887144 (4.67:1)
Aaaccent on surface	10.04:1	pass	pass	pass	—
Aatext on surface	17.58:1	pass	pass	pass	—
Aatext on secondary	5.41:1	pass	pass	fail	AAA: secondary → #b9a274 (7.1:1)
Aatext on accent	1.75:1	fail	fail	fail	AA: text → #b0b0b0 (4.63:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · puma-com-colors.css

:root {
  --color-primary: #191919;
  --color-secondary: #a78b55;
  --color-accent: #27455c;
  --color-surface: #ffffff;
  --color-text: #191919;
}

tailwind · theme.css

/* Puma — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #191919;
  --color-secondary: #a78b55;
  --color-accent: #27455c;
  --color-surface: #ffffff;
  --color-text: #191919;
}

dtcg · puma-com-colors.tokens.json

{
  "$description": "Puma brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#191919"
    },
    "secondary": {
      "$type": "color",
      "$value": "#a78b55"
    },
    "accent": {
      "$type": "color",
      "$value": "#27455c"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#191919"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

Notion7 colors

Yahoo5 colors

Louis Vuitton3 colors

Spectrum5 colors

Warner Bros.5 colors

GitHub8 colors

mcpConnect your agent — riff on Puma

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Puma for a sports startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/191919-a78b55-27455c-ffffff?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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