Color

#ff0077

#ff0077
hex#ff0077
rgbrgb(255, 0, 119)
hslhsl(332, 100%, 50%)
oklchoklch(0.643 0.258 5.3)
Closest name: Berry Blast (#ff017f)Relative luminance 0.2259

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00ff88

#ff00f7 · #ff0800

#77ff00 · #0077ff

Split-complementary

Open in tool →

#00ff08 · #00f7ff

#f6ff00 · #00ff88 · #0800ff

Contrast

#ff0077 as textRatioAAAA largeAAAFix
Aaon white
3.81:1failpassfail
  • AA: use #e6006b as the text (4.59:1)
  • AAA: use #ad0051 as the text (7.25:1)
  • AA: or shift the background to #1a1a1a (4.57:1)
Aaon black
5.52:1passpassfail
  • AAA: use #ff57a5 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff0077 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ff0077 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ff0077
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ff0077 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff0077-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md