Night Market
Open in tool →Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events.
Gold hex code
Gold
#ffd700
hex
#ffd700rgb
rgb(255, 215, 0)hsl
hsl(51, 100%, 50%)oklch
oklch(0.887 0.182 95.3)Relative luminance 0.6986
Gold is a light, highly saturated yellow — #ffd700, rgb(255, 215, 0), hue 51° at 100% saturation. The colours that go with gold are Charcoal, Cornflower Blue and Deep Sky Blue — each with the reason below, and the real palettes that pair them. It fails AA as text on white (1.4:1) but passes on black at 14.97:1 — a dark-mode colour, or a fill with dark type on it. 10 public brands use it and 2 curated palettes are built around it.
Colors that go with Gold
Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for Gold: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cornflower Blue #6495ed
complementaryshippedCornflower Blue sits directly opposite Gold on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Deep Sky Blue #00bfff
split-complementshippedDeep Sky Blue is a split-complement of Gold: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped4 real palettes, including Binance's brand system and Bumble's brand system put Blue beside Gold, as the accent.
Crimson #dc143c
shippedCrimson is paired with Gold in 7 real palettes, including Tequila Sunrise and Lay's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with Gold: 7 real palettes, including LEGO's brand system and Ikea's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with Gold: 5 real palettes, including Miro's brand system and Star Wars's brand system, as the accent.
Orange Red #ff4500
shippedOrange Red is paired with Gold in 4 real palettes, including Streetwear and Google's brand system, as the lead colour.
Tints & shades
Harmonies
Contrast
| Gold as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 1.4:1 | fail | fail | fail | |
Aaon black | 14.97:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Gold as the background.
Brands using this color
- Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantomsecondary · #ffd600 · Δ0.247
- LEGOsecondary · #ffd502 · Δ0.501
- Lay'sprimary · #fcd609 · Δ0.537
- Paddleaccent · #ffd400 · Δ0.74
- Ikeasecondary · #ffdb00 · Δ0.989
- Prime Videoprimary · #ffd62c · Δ1.068
- Ikeaprimary · #fcdc04 · Δ1.263
- Miroprimary · #fbdb34 · Δ1.338
- Binanceprimary · #fcd535 · Δ1.57
- Paddleprimary · #fddd35 · Δ1.624
Palettes built around it
Fonts for this mood
Gold reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Gold
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ffd700 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ffd700-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md