# #0077ff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0077ff`
- RGB: rgb(0, 119, 255)
- HSL: hsl(212, 100%, 50%)
- OKLCH: oklch(0.597 0.221 258)
- Relative luminance: 0.2041
- Nearest named color: Azure (#007fff, Δ 1.99) — https://brandsweets.com/colors/azure-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0077ff

## Tints & shades

- Tints (toward white): #1a85ff, #3392ff, #479dff, #61abff, #7ab8ff, #94c6ff, #add3ff, #c2deff, #dbecff, #f5faff
- Shades (toward black): #006be6, #0062d1, #0056b8, #004ca3, #00408a, #003470, #002b5c, #001f42, #00152e, #000a14

## Harmonies

- Complementary: #ff8800
- Analogous: #00f7ff, #0800ff
- Triadic: #ff0077, #77ff00
- Split-complementary: #ff0800, #f6ff00
- Tetradic: #ff00f7, #ff8800, #00ff08

## Colors that go with #0077ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0077ff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Disney (https://brandsweets.com/colors/brands/disney-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0077ff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #0077ff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #0077ff in 8 real palettes, including Google's brand system and Walmart's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Penpot's brand system and Cargo's brand system put Blue beside #0077ff, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0077ff: 11 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0077ff: 5 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0077ff: 8 real palettes, including Elastic's brand system and Venmo's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0070f0 (4.59:1); AA: background → #121212 (4.53:1); AAA: text → #0053b3 (7.27:1)
- On black (#000000): 5.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3d98ff (7.13:1)

## Brands using this color

- **Penpot** — accent #1677ff (Δ 0.473) — https://brandsweets.com/colors/brands/penpot-app
- **Confluent** — secondary #0079ff (Δ 0.492) — https://brandsweets.com/colors/brands/confluent-io
- **Absolut** — secondary #007aff (Δ 0.74) — https://brandsweets.com/colors/brands/absolut-com
- **Abstract** — accent #007aff (Δ 0.74) — https://brandsweets.com/colors/brands/abstract-com
- **ASUS** — secondary #007aff (Δ 0.74) — https://brandsweets.com/colors/brands/asus-com
- **Cargo** — primary #007aff (Δ 0.74) — https://brandsweets.com/colors/brands/cargo-site
- **Databricks** — accent #007aff (Δ 0.74) — https://brandsweets.com/colors/brands/databricks-com
- **Liquid Death** — secondary #007aff (Δ 0.74) — https://brandsweets.com/colors/brands/liquiddeath-com
- **PostHog** — primary #007aff (Δ 0.74) — https://brandsweets.com/colors/brands/posthog-com
- **Samsung** — secondary #007aff (Δ 0.74) — https://brandsweets.com/colors/brands/samsung-com
- **OnePlus** — secondary #007bff (Δ 0.988) — https://brandsweets.com/colors/brands/oneplus-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0077ff-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0077ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.