Brand colors

Webflow colors

Webflow's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Webflow via the colors MCP.

Extracted
Version
5
Guidelines
official
Verified from the live site at webflow.com on 2 September 2026 (version 5).

Role tokens

  • primary#146cf4 · Bright Blue
  • secondary#ffa666 · Sandy Brown
  • accent#6ca7ff · Bright Blue
  • surface#ffffff · White
  • text#080808 · Black

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
4.69:1passpassfailAAA: primary → #0951be (7.16:1)
Aasecondary on surface
1.93:1failfailfailAA: secondary → #c75300 (4.5:1)
Aaaccent on surface
2.44:1failfailfailAA: accent → #0a6cff (4.56:1)
Aatext on surface
20.03:1passpasspass—
Aatext on primary
4.27:1failpassfailAA: text → #fcfcfc (4.57:1)
Aatext on secondary
10.39:1passpasspass—
Aatext on accent
8.21:1passpasspass—

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · webflow-com-colors.css
:root {
  --color-primary: #146cf4;
  --color-secondary: #ffa666;
  --color-accent: #6ca7ff;
  --color-surface: #ffffff;
  --color-text: #080808;
}
tailwind · theme.css
/* Webflow — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #146cf4;
  --color-secondary: #ffa666;
  --color-accent: #6ca7ff;
  --color-surface: #ffffff;
  --color-text: #080808;
}
dtcg · webflow-com-colors.tokens.json
{
  "$description": "Webflow brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#146cf4"
    },
    "secondary": {
      "$type": "color",
      "$value": "#ffa666"
    },
    "accent": {
      "$type": "color",
      "$value": "#6ca7ff"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#080808"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Webflow
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›build a palette inspired by Webflow for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/146cf4-ffa666-6ca7ff-ffffff-080808?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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