Brand colors

Loom colors

Loom's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Loom via the colors MCP.

Full brand page →

primary1868db secondary1868db accentbf63f3 surfaceffffff text292a2e

Role tokens

primary#1868db
secondary#1868db
accent#bf63f3
surface#ffffff
text#292a2e

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	5.2:1	pass	pass	fail	AAA: primary → #1354ae (7.22:1)
Aasecondary on surface	5.2:1	pass	pass	fail	AAA: secondary → #1354ae (7.22:1)
Aaaccent on surface	3.34:1	fail	pass	fail	AA: accent → #ac38f0 (4.59:1)
Aatext on surface	14.34:1	pass	pass	pass	—
Aatext on primary	2.76:1	fail	fail	fail	AA: text → #efeff1 (4.52:1)
Aatext on secondary	2.76:1	fail	fail	fail	AA: text → #efeff1 (4.52:1)
Aatext on accent	4.3:1	fail	pass	fail	AA: text → #242529 (4.59:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · loom-com-colors.css

:root {
  --color-primary: #1868db;
  --color-secondary: #1868db;
  --color-accent: #bf63f3;
  --color-surface: #ffffff;
  --color-text: #292a2e;
}

tailwind · tailwind.config.js

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#1868db",
        secondary: "#1868db",
        accent: "#bf63f3",
        surface: "#ffffff",
        text: "#292a2e",
      },
    },
  },
};

dtcg · loom-com-colors.tokens.json

{
  "$description": "Loom brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#1868db"
    },
    "secondary": {
      "$type": "color",
      "$value": "#1868db"
    },
    "accent": {
      "$type": "color",
      "$value": "#bf63f3"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#292a2e"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Loom

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Loom for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/1868db-bf63f3-ffffff-292a2e?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.