Color

#e71d2a

#e71d2a
hex#e71d2a
rgbrgb(231, 29, 42)
hslhsl(356, 81%, 51%)
oklchoklch(0.593 0.229 25.8)
Closest name: Barberry (#ee1133)Relative luminance 0.1803

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1de7da

#e71d90 · #e7751d

#2ae71d · #1d2ae7

Split-complementary

Open in tool →

#1de775 · #1d90e7

#90e71d · #1de7da · #751de7

Contrast

#e71d2a as textRatioAAAA largeAAAFix
Aaon white
4.56:1passpassfail
  • AAA: use #af121d as the text (7.17:1)
Aaon black
4.61:1passpassfail
  • AAA: use #ef6b74 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e71d2a as the background.

Brands using this color

Fonts for this mood

#e71d2a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e71d2a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e71d2a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e71d2a-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md