Color

#ab121c

#ab121c
hex#ab121c
rgbrgb(171, 18, 28)
hslhsl(356, 81%, 37%)
oklchoklch(0.473 0.183 25.8)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0917

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12aba1

#ab1269 · #ab5412

#1cab12 · #121cab

Split-complementary

Open in tool →

#12ab54 · #1269ab

#69ab12 · #12aba1 · #5412ab

Contrast

#ab121c as textRatioAAAA largeAAAFix
Aaon white
7.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.83:1failfailfail
  • AA: use #e71826 as the text (4.56:1)
  • AAA: use #ef6b74 as the text (7.03:1)
  • AA: or shift the background to #cccccc (4.61:1)
  • AAA: or shift the background to #fafafa (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab121c as the background.

Brands using this color

Fonts for this mood

#ab121c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab121c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab121c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab121c-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md