Color

#ea3440

#ea3440
hex#ea3440
rgbrgb(234, 52, 64)
hslhsl(356, 81%, 56%)
oklchoklch(0.614 0.216 23.4)
Closest name: Barberry (#ee1133)Relative luminance 0.2032

Colors that go with #ea3440

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ea3440

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34eade

#ea349b · #ea8334

#40ea34 · #3440ea

Split-complementary

Open in tool →

#34ea83 · #349bea

#9bea34 · #34eade · #8334ea

Contrast

#ea3440 as textRatioAAAA largeAAAFix
Aaon white
4.15:1failpassfail
  • AA: use #e71d2a as the text (4.56:1)
  • AAA: use #af121d as the text (7.17:1)
  • AA: or shift the background to #121212 (4.52:1)
Aaon black
5.06:1passpassfail
  • AAA: use #ef6b74 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ea3440 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#ea3440 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ea3440
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ea3440 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ea3440-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md