Color
#e70704
#e70704rgb(231, 7, 4)hsl(1, 97%, 46%)oklch(0.584 0.238 29.2)Colors that go with #e70704
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e70704: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #e70704 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #e70704 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #e70704: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #e70704 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e70704, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #e70704: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #e70704: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent.
Real palettes that use #e70704
Tints & shades
Harmonies
Contrast
| #e70704 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.74:1 | pass | pass | fail |
|
Aaon black | 4.43:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e70704 as the background.
Brands using this color
- Vodafoneprimary · #e60000 · Δ0.351
- Vodafoneaccent · #e60000 · Δ0.351
- Gatoradesecondary · #ea0000 · Δ0.569
- WWEsecondary · #e40707 · Δ0.619
- Nintendosecondary · #e60012 · Δ0.632
- Netflixprimary · #e50914 · Δ0.644
- Wiredsecondary · #eb0000 · Δ0.764
- Twitchaccent · #eb0400 · Δ0.791
- native Cybersecuritysecondary · #ec0000 · Δ0.963
- Databrickssecondary · #eb1600 · Δ1.194
- LGsecondary · #ea1917 · Δ1.199
- Doordashsecondary · #eb1700 · Δ1.237
- Formula 1secondary · #e10600 · Δ1.254
- Verceldanger · #ee0000 · Δ1.367
- Tindersecondary · #ec180e · Δ1.422
- Pinterestaccent · #e60023 · Δ1.541
- Toyotasecondary · #e10a1d · Δ1.549
- Pizza Hutsecondary · #e91c24 · Δ1.61
- Lenovosecondary · #e1251b · Δ1.648
- Pinterestprimary · #e40424 · Δ1.665
- Walgreenssecondary · #e62600 · Δ1.756
- Marvelaccent · #e62429 · Δ1.938
- Pinterestsecondary · #dd0e0e · Δ1.985
Fonts for this mood
#e70704 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #e70704 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/e70704-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md