Color

#fc4340

#fc4340
hex#fc4340
rgbrgb(252, 67, 64)
hslhsl(1, 97%, 62%)
oklchoklch(0.657 0.222 26.5)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2508

Colors that go with #fc4340

Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40f9fc

#fc409b · #fca140

#40fc43 · #4340fc

Split-complementary

Open in tool →

#40fca1 · #409bfc

#9bfc40 · #40f9fc · #a140fc

Contrast

#fc4340 as textRatioAAAA largeAAAFix
Aaon white
3.49:1failpassfail
  • AA: use #ec0704 as the text (4.57:1)
  • AAA: use #b50603 as the text (7.02:1)
  • AA: or shift the background to #212121 (4.61:1)
Aaon black
6.02:1passpassfail
  • AAA: use #fd615e as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fc4340 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fc4340 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fc4340
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fc4340 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fc4340-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md