Brand colors

HubSpot colors

HubSpot's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by HubSpot via the colors MCP.

Role tokens

  • primary#124548
  • secondary#ff4800
  • accent#124548
  • surface#ffffff
  • text#1f1f1f

Contrast pairs

PairRatioAAAA largeAAAFix
Aaprimary on surface
10.66:1passpasspass
Aasecondary on surface
3.4:1failpassfailAA: secondary #d63d00 (4.64:1)
Aaaccent on surface
10.66:1passpasspass
Aatext on surface
16.48:1passpasspass
Aatext on primary
1.55:1failfailfailAA: text #ababab (4.64:1)
Aatext on secondary
4.85:1passpassfailAAA: secondary #ff8a5c (7.1:1)
Aatext on accent
1.55:1failfailfailAA: text #ababab (4.64:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · hubspot-com-colors.css
:root {
  --color-primary: #124548;
  --color-secondary: #ff4800;
  --color-accent: #124548;
  --color-surface: #ffffff;
  --color-text: #1f1f1f;
}
tailwind · tailwind.config.js
// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#124548",
        secondary: "#ff4800",
        accent: "#124548",
        surface: "#ffffff",
        text: "#1f1f1f",
      },
    },
  },
};
dtcg · hubspot-com-colors.tokens.json
{
  "$description": "HubSpot brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#124548"
    },
    "secondary": {
      "$type": "color",
      "$value": "#ff4800"
    },
    "accent": {
      "$type": "color",
      "$value": "#124548"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#1f1f1f"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on HubSpot
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

build a palette inspired by HubSpot for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/124548-ff4800-ffffff-1f1f1f?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.