Named color
Alarm
#ec0003rgb(236, 0, 3)hsl(359, 100%, 46%)oklch(0.592 0.243 29)Alarm on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 19 public brands that use it and the palettes it appears in.
Colors that go with Alarm
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for Alarm: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with Alarm — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with Alarm — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of Alarm: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with Alarm in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside Alarm, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with Alarm: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with Alarm: 18 real palettes, including Netflix's brand system and ElevenLabs's brand system, as the accent.
Real palettes that use Alarm
Tints & shades
Harmonies
Contrast
| Alarm as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.6:1 | pass | pass | fail |
|
Aaon black | 4.57:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Alarm as the background.
Brands using this color
- native Cybersecuritysecondary · #ec0000 · Δ0.085
- Wiredsecondary · #eb0000 · Δ0.225
- Twitchaccent · #eb0400 · Δ0.235
- Verceldanger · #ee0000 · Δ0.415
- Gatoradesecondary · #ea0000 · Δ0.422
- Databrickssecondary · #eb1600 · Δ0.803
- Doordashsecondary · #eb1700 · Δ0.856
- Tindersecondary · #ec180e · Δ0.87
- LGsecondary · #ea1917 · Δ0.93
- Vodafoneprimary · #e60000 · Δ1.238
- Vodafoneaccent · #e60000 · Δ1.238
- Nintendosecondary · #e60012 · Δ1.31
- Netflixprimary · #e50914 · Δ1.421
- Pizza Hutsecondary · #e91c24 · Δ1.49
- Mattelsecondary · #ee0024 · Δ1.535
- WWEsecondary · #e40707 · Δ1.572
- Pinterestaccent · #e60023 · Δ1.88
- Walgreenssecondary · #e62600 · Δ1.967
- Pringlessecondary · #ea002a · Δ1.991
Fonts for this mood
Alarm reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #ec0003 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/ec0003-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md