Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#181d16
#181d16
hex
#181d16rgb
rgb(24, 29, 22)hsl
hsl(103, 14%, 10%)oklch
oklch(0.223 0.015 136.8)Closest name: Coco’s Black (#1c1c1a)Relative luminance 0.0113
Tints & shades
Harmonies
Contrast
| #181d16 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 17.13:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.23:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #181d16 as the background.
Brands using this color
Palettes built around it
Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Launch Orange
Open in tool →Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store.
Learning App
Open in tool →Green, blue and orange at full saturation: the gamified-learning look, where every color is a reward.
Trailhead
Open in tool →Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign.
Playground
Open in tool →Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids.
Studio Grey
Open in tool →A pure greyscale with a single electric blue — the portfolio palette that makes work look considered.
Fonts for this mood
#181d16 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #181d16
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #181d16 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/181d16-a6bea2-704edf-1f2d21-eff1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md