#78716c as text	Ratio	AA	AA large	AAA	Fix
Aaon white	4.8:1	pass	pass	fail	AAA: use #5b5652 as the text (7.25:1)
Aaon black	4.38:1	fail	pass	fail	AA: use #7b746f as the text (4.57:1) AAA: use #9c9691 as the text (7.18:1) AA: or shift the background to #fafafa (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78716c as the background.

Brands using this color

Notiongray · #787774 · Δ1.775

Palettes built around it

b91c1c 78716c d97706 f5f1ea 1c1917

Newsprint

Open in tool →

Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.

Editorial Muted Warm

171717 737373 c2410c ffffff

Gallery

Open in tool →

Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.

Editorial Minimal Light

1b1b1b 6e6e6e 1e40af fcfbf7

Ink & Paper

Open in tool →

Two greys and one ink-blue link color: the palette of a well-set book page.

Minimal Editorial Clean

Fonts for this mood

#78716c reads as neutral, minimal. The font library is tagged with the same vocabulary:

Neutral fonts →Minimal fonts →

mcpConnect your agent — build around #78716c

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #78716c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78716c-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md