Color

#726d78

#726d78
hex#726d78
rgbrgb(114, 109, 120)
hslhsl(267, 5%, 45%)
oklchoklch(0.543 0.018 306.2)
Closest name: Bank Vault (#757374)Relative luminance 0.1587

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73786d

#6d6e78 · #786d78

#78726d · #6d7872

Split-complementary

Open in tool →

#78786d · #6e786d

#786d6e · #73786d · #6d7878

Contrast

#726d78 as textRatioAAAA largeAAAFix
Aaon white
5.03:1passpassfail
  • AAA: use #5b5760 as the text (7.05:1)
Aaon black
4.17:1failpassfail
  • AA: use #7a7481 as the text (4.64:1)
  • AAA: use #98949e as the text (7.06:1)
  • AA: or shift the background to #f5f5f5 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726d78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#726d78 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #726d78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #726d78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/726d78-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md