Color

#98949e

#98949e
hex#98949e
rgbrgb(152, 148, 158)
hslhsl(264, 5%, 60%)
oklchoklch(0.673 0.015 304)
Closest name: Dark Ages (#9698a3)Relative luminance 0.3032

Colors that go with #98949e

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98949e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9a9e94

#94959e · #9d949e

#9e9894 · #949e98

Split-complementary

Open in tool →

#9e9d94 · #959e94

#9e9495 · #9a9e94 · #949e9d

Contrast

#98949e as textRatioAAAA largeAAAFix
Aaon white
2.97:1failfailfail
  • AA: use #797481 as the text (4.54:1)
  • AAA: use #5b5760 as the text (7.05:1)
  • AA: or shift the background to #2e2e2e (4.57:1)
  • AAA: or shift the background to #000000 (7.06:1)
Aaon black
7.06:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98949e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98949e reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98949e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98949e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98949e-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md