Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#201e1d
#201e1d
hex
#201e1drgb
rgb(32, 30, 29)hsl
hsl(20, 5%, 12%)oklch
oklch(0.237 0.004 48.6)Closest name: Coco’s Black (#1c1c1a)Relative luminance 0.0132
Tints & shades
Harmonies
Contrast
| #201e1d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 16.6:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.26:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #201e1d as the background.
Brands using this color
- Figmatext · #1e1e1e · Δ0.406
- GitLabtext · #1f1f1f · Δ0.436
- HubSpottext · #1f1f1f · Δ0.436
- ClickUptext · #202020 · Δ0.759
- Coheretext · #212121 · Δ1.148
- Postmantext · #212121 · Δ1.148
- N26text · #1b1b1b · Δ1.517
- Airbnbtext · #222222 · Δ1.553
- BrandSweetstext · #241c14 · Δ1.626
- Todoisttext · #25221e · Δ1.786
- Allbirdsprimary · #241c24 · Δ1.918
Palettes built around it
Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Learning App
Open in tool →Green, blue and orange at full saturation: the gamified-learning look, where every color is a reward.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Playground
Open in tool →Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids.
Studio Grey
Open in tool →A pure greyscale with a single electric blue — the portfolio palette that makes work look considered.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Fonts for this mood
#201e1d reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #201e1d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #201e1d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/201e1d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md