Brand colors

Todoist colors

Todoist's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Todoist via the colors MCP.

Full brand page →

primarye44434 secondarye34432 accente44232 surfaceffffff text25221e

Role tokens

primary#e44434
secondary#e34432
accent#e44232
surface#ffffff
text#25221e

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	4.06:1	fail	pass	fail	AA: primary → #e22e1d (4.52:1)
Aasecondary on surface	4.09:1	fail	pass	fail	AA: secondary → #e0321f (4.52:1)
Aaaccent on surface	4.1:1	fail	pass	fail	AA: accent → #e22e1d (4.52:1)
Aatext on surface	15.83:1	pass	pass	pass	—
Aatext on primary	3.9:1	fail	pass	fail	AA: text → #141210 (4.61:1)
Aatext on secondary	3.87:1	fail	pass	fail	AA: text → #141210 (4.57:1)
Aatext on accent	3.86:1	fail	pass	fail	AA: text → #141210 (4.56:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · todoist-com-colors.css

:root {
  --color-primary: #e44434;
  --color-secondary: #e34432;
  --color-accent: #e44232;
  --color-surface: #ffffff;
  --color-text: #25221e;
}

tailwind · tailwind.config.js

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        primary: "#e44434",
        secondary: "#e34432",
        accent: "#e44232",
        surface: "#ffffff",
        text: "#25221e",
      },
    },
  },
};

dtcg · todoist-com-colors.tokens.json

{
  "$description": "Todoist brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#e44434"
    },
    "secondary": {
      "$type": "color",
      "$value": "#e34432"
    },
    "accent": {
      "$type": "color",
      "$value": "#e44232"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#25221e"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Todoist

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Todoist for a different startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/e44434-e34432-e44232-ffffff-25221e?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.