Brand colors

Gusto colors

Gusto's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Gusto via the colors MCP.

Full brand page →saas

Source: gusto.com
Extracted: 2 September 2026
Version: 2

primary1c1b1a secondary1e7676 accent00535c surfaceffffff text1c1b1a

Role tokens

primary#1c1b1a · Charcoal
secondary#1e7676 · Teal
accent#00535c · Dark Slate Gray
surface#ffffff · White
text#1c1b1a · Charcoal

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	17.2:1	pass	pass	pass	—
Aasecondary on surface	5.37:1	pass	pass	fail	AAA: secondary → #196161 (7.18:1)
Aaaccent on surface	8.78:1	pass	pass	pass	—
Aatext on surface	17.2:1	pass	pass	pass	—
Aatext on secondary	3.2:1	fail	pass	fail	AA: text → #ebebea (4.5:1)
Aatext on accent	1.96:1	fail	fail	fail	AA: text → #bdbab7 (4.55:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · gusto-com-colors.css

:root {
  --color-primary: #1c1b1a;
  --color-secondary: #1e7676;
  --color-accent: #00535c;
  --color-surface: #ffffff;
  --color-text: #1c1b1a;
}

tailwind · theme.css

/* Gusto — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #1c1b1a;
  --color-secondary: #1e7676;
  --color-accent: #00535c;
  --color-surface: #ffffff;
  --color-text: #1c1b1a;
}

dtcg · gusto-com-colors.tokens.json

{
  "$description": "Gusto brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#1c1b1a"
    },
    "secondary": {
      "$type": "color",
      "$value": "#1e7676"
    },
    "accent": {
      "$type": "color",
      "$value": "#00535c"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#1c1b1a"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Gusto

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Gusto for a saas startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/1c1b1a-1e7676-00535c-ffffff?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Gusto trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →