Brand colors

Rolex colors

Rolex's 5 brand colors as structured tokens — every role's hex with copy buttons, contrast pairs measured against the brand's own surface, and CSS / DTCG downloads. Ask your agent for a palette inspired by Rolex via the colors MCP.

Full brand page →luxury

Source: rolex.com
Extracted: 2 September 2026
Version: 5
Guidelines: official

primary006039 secondarya37e2c accent0000ee surfaceffffff text212121

Role tokens

primary#006039 · Rolex Green
secondary#a37e2c · Rolex Gold
accent#0000ee · Blue
surface#ffffff · White
text#212121 · Charcoal

Open in palette tool Contrast checker

Contrast pairs

Pair	Ratio	AA	AA large	AAA	Fix
Aaprimary on surface	7.69:1	pass	pass	pass	—
Aasecondary on surface	3.76:1	fail	pass	fail	AA: secondary → #906f27 (4.68:1)
Aaaccent on surface	9.4:1	pass	pass	pass	—
Aatext on surface	16.1:1	pass	pass	pass	—
Aatext on primary	2.09:1	fail	fail	fail	AA: text → #c7c7c7 (4.55:1)
Aatext on secondary	4.28:1	fail	pass	fail	AA: text → #1c1c1c (4.53:1)
Aatext on accent	1.71:1	fail	fail	fail	AA: text → #b5b5b5 (4.58:1)

Measured against the brand's own surface where it has one; fixes move lightness only so they stay on-hue.

Download

The same tokens as CSS custom properties, a Tailwind v4 @theme block, and a W3C DTCG color group — or fetch tokens.json / brand.css for the full brand.

css · rolex-com-colors.css

:root {
  --color-primary: #006039;
  --color-secondary: #a37e2c;
  --color-accent: #0000ee;
  --color-surface: #ffffff;
  --color-text: #212121;
}

tailwind · theme.css

/* Rolex — Tailwind v4 theme. Import after "tailwindcss". */
@theme {
  --color-primary: #006039;
  --color-secondary: #a37e2c;
  --color-accent: #0000ee;
  --color-surface: #ffffff;
  --color-text: #212121;
}

dtcg · rolex-com-colors.tokens.json

{
  "$description": "Rolex brand colors",
  "color": {
    "primary": {
      "$type": "color",
      "$value": "#006039"
    },
    "secondary": {
      "$type": "color",
      "$value": "#a37e2c"
    },
    "accent": {
      "$type": "color",
      "$value": "#0000ee"
    },
    "surface": {
      "$type": "color",
      "$value": "#ffffff"
    },
    "text": {
      "$type": "color",
      "$value": "#212121"
    }
  }
}

Similar brand palettes

Public brands whose primary sits closest on the hue wheel.

mcpConnect your agent — riff on Rolex

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›build a palette inspired by Rolex for a luxury startup — keep the feel, change the primary, and give me the /palettes/new link

tool url/palettes/new/006039-a37e2c-0000ee-ffffff-212121?lock=0

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

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