Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#1d1618
#1d1618
hex
#1d1618rgb
rgb(29, 22, 24)hsl
hsl(343, 14%, 10%)oklch
oklch(0.21 0.012 359.1)Closest name: Bats Cloak (#1f1518)Relative luminance 0.009
Tints & shades
Harmonies
Contrast
| #1d1618 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 17.79:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.18:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1d1618 as the background.
Brands using this color
- GitHubprimary · #181717 · Δ1.107
- Notionprimary · #191919 · Δ1.248
- JetBrainstext · #19191c · Δ1.27
- Next.jstext · #171717 · Δ1.288
- Airtabletext · #161616 · Δ1.515
- CircleCItext · #161616 · Δ1.515
- Splinetext · #191a1d · Δ1.558
- Netlifytext · #181a1c · Δ1.599
- N26text · #1b1b1b · Δ1.726
- Retooltext · #151515 · Δ1.826
Palettes built around it
Gallery
Open in tool →Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.
Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Console Light
Open in tool →A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else.
Graphite
Open in tool →A greyscale system with a single amber — the accent does all the work, so allow one per screen.
Launch Orange
Open in tool →Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store.
Coffee Bar
Open in tool →Espresso and caramel: a dark-roast palette that photographs latte art beautifully.
Studio Grey
Open in tool →A pure greyscale with a single electric blue — the portfolio palette that makes work look considered.
Fonts for this mood
#1d1618 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #1d1618
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #1d1618 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/1d1618-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md