Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Brand color
Netlify Text
#181a1c
hex
#181a1crgb
rgb(24, 26, 28)hsl
hsl(210, 8%, 10%)oklch
oklch(0.216 0.005 248.1)From Netlify brand colorsRelative luminance 0.0102
Netlify Text on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 14 public brands that use it and the palettes it appears in.
Tints & shades
Harmonies
Contrast
| Netlify Text as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 17.45:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.2:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Netlify Text as the background.
Brands using this color
- Netlifytext · #181a1c
- Splinetext · #191a1d · Δ0.286
- JetBrainstext · #19191c · Δ0.401
- Notionprimary · #191919 · Δ0.585
- N26text · #1b1b1b · Δ0.753
- Vimeotext · #141a20 · Δ1.014
- GitHubprimary · #181717 · Δ1.233
- Next.jstext · #171717 · Δ1.286
- Airtabletext · #161616 · Δ1.703
- CircleCItext · #161616 · Δ1.703
- Chasetext · #101820 · Δ1.89
- Figmatext · #1e1e1e · Δ1.921
- Asanasecondary · #151b26 · Δ1.933
- Airtableaccent · #181d26 · Δ1.956
Palettes built around it
Gallery
Open in tool →Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.
Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Console Light
Open in tool →A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else.
Graphite
Open in tool →A greyscale system with a single amber — the accent does all the work, so allow one per screen.
Launch Orange
Open in tool →Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store.
Learning App
Open in tool →Green, blue and orange at full saturation: the gamified-learning look, where every color is a reward.
Playground
Open in tool →Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids.
Studio Grey
Open in tool →A pure greyscale with a single electric blue — the portfolio palette that makes work look considered.
Fonts for this mood
Netlify Text reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Netlify Text
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #181a1c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/181a1c-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md