Color
#e71d27
#e71d27rgb(231, 29, 39)hsl(357, 81%, 51%)oklch(0.593 0.229 26.4)Colors that go with #e71d27
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e71d27: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #e71d27 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #e71d27: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #e71d27 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e71d27, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #e71d27: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #e71d27: 18 real palettes, including Netflix's brand system and Costco's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #e71d27: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent.
Real palettes that use #e71d27
Tints & shades
Harmonies
Contrast
| #e71d27 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.56:1 | pass | pass | fail |
|
Aaon black | 4.6:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e71d27 as the background.
Brands using this color
- Pizza Hutsecondary · #e91c24 · Δ0.432
- Marvelaccent · #e62429 · Δ0.48
- LGsecondary · #ea1917 · Δ1.066
- Pepsisecondary · #e32934 · Δ1.264
- Pinterestaccent · #e60023 · Δ1.31
- Pringlessecondary · #ea002a · Δ1.312
- Netflixprimary · #e50914 · Δ1.419
- Pinterestprimary · #e40424 · Δ1.453
- Formula 1accent · #e8002d · Δ1.483
- Mattelsecondary · #ee0024 · Δ1.485
- Nintendosecondary · #e60012 · Δ1.531
- Lenovosecondary · #e1251b · Δ1.552
- Tindersecondary · #ec180e · Δ1.559
- Lay'saccent · #df2027 · Δ1.561
- AliExpresssecondary · #ea0934 · Δ1.723
- KFCprimary · #e4002b · Δ1.745
- KFCsecondary · #e4002b · Δ1.745
- NASCARsecondary · #e4002b · Δ1.745
- Twitchaccent · #eb0400 · Δ1.753
- Gatoradesecondary · #ea0000 · Δ1.755
- Walgreensprimary · #e31836 · Δ1.757
- Wiredsecondary · #eb0000 · Δ1.777
- Databrickssecondary · #eb1600 · Δ1.782
- Doordashsecondary · #eb1700 · Δ1.796
- Toyotasecondary · #e10a1d · Δ1.822
- native Cybersecuritysecondary · #ec0000 · Δ1.823
- Costcoprimary · #e31837 · Δ1.843
- WWEsecondary · #e40707 · Δ1.856
- Vodafoneprimary · #e60000 · Δ1.898
- Vodafoneaccent · #e60000 · Δ1.898
- Verceldanger · #ee0000 · Δ1.975
Fonts for this mood
#e71d27 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #e71d27 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/e71d27-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md