Color
#e71c18
#e71c18rgb(231, 28, 24)hsl(1, 81%, 50%)oklch(0.591 0.231 28.7)Colors that go with #e71c18
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e71c18: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #e71c18 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #e71c18: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #e71c18 in 5 real palettes, including Wired's brand system and Maple, as the accent.
Blue #0000ff
shipped9 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e71c18, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #e71c18: 14 real palettes, including Netflix's brand system and Target : Expect More. Pay Less.'s brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #e71c18: 5 real palettes, including Databricks's brand system and Replit's brand system, as the accent.
Gold #ffd700
shippedGold shows up next to #e71c18 in 8 real palettes, including Lay's's brand system and Tequila Sunrise, as the lead colour.
Real palettes that use #e71c18
Tints & shades
Harmonies
Contrast
| #e71c18 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.59:1 | pass | pass | fail |
|
Aaon black | 4.58:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e71c18 as the background.
Brands using this color
- LGsecondary · #ea1917 · Δ0.568
- Tindersecondary · #ec180e · Δ1
- Databrickssecondary · #eb1600 · Δ1.014
- Doordashsecondary · #eb1700 · Δ1.025
- Marvelaccent · #e62429 · Δ1.043
- Netflixprimary · #e50914 · Δ1.098
- Twitchaccent · #eb0400 · Δ1.121
- Gatoradesecondary · #ea0000 · Δ1.138
- Lenovosecondary · #e1251b · Δ1.162
- Wiredsecondary · #eb0000 · Δ1.184
- Nintendosecondary · #e60012 · Δ1.24
- native Cybersecuritysecondary · #ec0000 · Δ1.261
- Vodafoneaccent · #e60000 · Δ1.31
- WWEsecondary · #e40707 · Δ1.336
- Verceldanger · #ee0000 · Δ1.49
- Pinterestaccent · #e60023 · Δ1.652
- Lay'saccent · #df2027 · Δ1.762
- Pinterestprimary · #e40424 · Δ1.782
- Toyotasecondary · #e10a1d · Δ1.829
- Mattelsecondary · #ee0024 · Δ1.849
- Formula 1secondary · #e10600 · Δ1.91
Fonts for this mood
#e71c18 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #e71c18 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/e71c18-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md