Color

#e71818

#e71818
hex#e71818
rgbrgb(231, 24, 24)
hslhsl(0, 81%, 50%)
oklchoklch(0.59 0.232 28.4)
Closest name: Alarm (#ec0003)Relative luminance 0.1771

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18e7e7

#e71880 · #e78018

#18e718 · #1818e7

Split-complementary

Open in tool →

#18e780 · #1880e7

#80e718 · #18e7e7 · #8018e7

Contrast

#e71818 as textRatioAAAA largeAAAFix
Aaon white
4.62:1passpassfail
  • AAA: use #af1212 as the text (7.2:1)
Aaon black
4.54:1passpassfail
  • AAA: use #f07070 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e71818 as the background.

Brands using this color

Fonts for this mood

#e71818 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e71818
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e71818 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e71818-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md